Selling Open Source 101: The sales funnel and its variables
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Since I joined MongoDB it seems I have mostly been doing technical blogs. Yesterday I had a conversation with a long time friend from the open source database scene, which inspired me to jot down some observations on my long time favorite topic: open source business strategy.
In fact, this will be very much a Selling Open Source 101 blog. I've come to realize that while what I'm about to write is well known to open source oldtimers, those of us who were lucky to work at Red Hat and MySQL and other first generation open source companies, these ideas are not necessarily well known to many executives and sales managers working in open source today.