The domain name
Already when I was publishing the Finnish book I prepared for an eventual translation and had in mind the name "Open Life". Unfortunately, domain names like openlife.org, openlife.info and openlife.net were already registered then, although none of those had functioning websites. I believe openlife.com might had been free, but even so, a .com name didn't feel appropriate. So instead of paying hundreds of dollars to transfer those to me, I did a trick I've used earlier too, I added a dash and registered open-life.org instead.